Pricing art can feel like guesswork. This guide breaks down formulas (hourly vs. value-based), hidden costs, and psychological pricing tricks.
The ‘Materials + Time x 2’ Rule: Add up material costs and hours worked, then double it. This covers overhead (studio rent, software) and profit. For a 50canvasand8hoursat50canvasand8hoursat20/hour, your baseline is $210. But if your style is in demand? Charge a premium. As gallery owner Maria Lopez notes, ‘Collectors pay for uniqueness, not just labor
